Maltesers Box, 110g, Red, (364679)

Description

• The switch by Maltesers, which is the third biggest confectionery brand in the UK, will represent more than a 10% increase in total UK Fairtrade sales, the company claims.
• Mars says the move will contribute $1m (640,000) a year in Fairtrade funds to cocoa farmers to invest in their farms and local communities.
• It follows similar switches by its rivals, including Krafts Dairy Milk brands and Nestles KitKat, which source their cocoa from Fairtrade production methods.
• Mars says it intends to buy all of its cocoa from sustainable production sources by 2020. In 2009, sustainably certified cocoa, represented just 1% of total purchases, the Fairtrade Foundation claims.
• Suitable For Vegetarians

Fiona Dawson, president of Mars Chocolate UK, says: Mars is looking to lead the way in enabling certification for the whole cocoa sector, and this agreement with Fairtrade is a significant step in the drive for cocoa sustainability worldwide.

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